If you are like me and interested in how to grow your business, then I believe this new blog series of mine will be perfect for you. This year I really want to grow my brand. I have huge goals for One Smart Fro that expands further than Youtube, Instagram, and this Blog.
Vision: I want One Smart Fro to be a platform that encourages young girls and young women to not only love their natural hair but also make smart decisions when it comes to their career goals, finances, relationships and so much more.
Now admittedly this how to grow your business series will not appeal to everyone. However, I believe it would help those who seek to grow their own business and those who are just curious about the process.
For the next 12 months, each month I will focus on a certain aspect of growing my business and share with you what worked and did not work.
JANUARY FOCUS: GOALS, PLANNING & GETTING ORGANIZED
My main focus is January is to set goals, start planning on how to achieve those goals and get organized.
Upload videos consistently – One of my main goals this year is to make sure that I am uploading consistently on my youtube channel. My goal is to upload 2-3 videos a week for the next 52 weeks of the month.
Track My Income & Expenses – Over the past few years I have been earning a small amount of money on the internet and honestly, I do not have much to show for it. This year I will be doing a better job tracking my income and expenses.
Gain 20K Subscribers on Youtube – Reaching 20K subscribers has always been a goal and I will feel extremely accomplished if I reach it this year. While this year gaining youtube subscribers is not my main focus. It is still something I will like to reach.
Gain 10K Subscribers on Instagram – My Instagram page has been stagnant for the last year. Like literally, my Instagram subscriber number has not moved passed 4,550 in over a year. When you have less than 10k subscribers on Instagram you cannot do things such as linking URLs in my Instagram stories. This could possibly hinder your chances with working companies.
Increase my social media engagement – This year I really want to increase my overall social media engagement. This means responding to all comments across all platforms.
I spent the first part of the month planning out videos and blog post for not only this month but also the next few months. My goal is to create a running list of ideas so when I sit down to plan out videos or blog posts I have a list of ideas to choose from. Hopefully, this will keep me from running out of ideas and help with my goal of consistently uploading and posting blog content.
RELATED POST: Planners and Organizers to Use in 2018
This month, I did some research on when is the best times for me to upload videos or post blogs. I want to continue trying this out before I let you guys know how that is going later in the series.
Getting organized will be key in helping me grow my brand. Right now, I have been all over the place. This year I will be using my planner to help me plan out my videos, uploads, deadlines, and what I want to accomplish during the week.
Another way, I am getting organized is by actually tracking my income. I created an excel spreadsheet and downloaded an expense tracker to help track my income and spending. There will be more details in the later months.
Social Media Stats:
- Youtube: 15k subscribers; 1.7M channel views
- Instagram: 4.5K subscribers
- Blog: 1,574 Total Page Views; 929 sessions
- Pinterest: 22 Followers; 29.3 Monthly Viewers